Toyota to rebadge Mazda 2 for North America

15 Nov
2012

According to recent auto news, Toyota and Mazda will produce a new subcompact for the North American market. Toyota will rebadge the Mazda 2 at its Guanajuato State plant in Mexico.

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5 Responses to Toyota to rebadge Mazda 2 for North America

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The Abarth Lover

November 15th, 2012 at 7:46 am

So they’re bascially building an extra Yaris? Why? :P

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Theophilus Chin

November 15th, 2012 at 9:04 am

Toyota has many other compacts too. So I don’t know why the need to rebadge the 2.

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Lee Prewett

November 15th, 2012 at 10:34 am

The Yaris is not profitable is why they are doing this, but the better question is why not leverage an idle American assembly plant and build the Yaris here?

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Chevrefeuille

November 15th, 2012 at 4:56 pm

I read they will not rebadge to Toyota the current Mazda 2 but the next version. So the Yaris will probably not be continued where the Toyota rebadged Mazada2 will be sold.

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Theophilus Chin

November 16th, 2012 at 1:13 am

Thanks Lee and Chevrefeuille.

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