Toyota to rebadge Mazda 2 for North America

15 Nov

According to recent auto news, Toyota and Mazda will produce a new subcompact for the North American market. Toyota will rebadge the Mazda 2 at its Guanajuato State plant in Mexico.

5 Responses to Toyota to rebadge Mazda 2 for North America


The Abarth Lover

November 15th, 2012 at 7:46 am

So they’re bascially building an extra Yaris? Why? 😛


Theophilus Chin

November 15th, 2012 at 9:04 am

Toyota has many other compacts too. So I don’t know why the need to rebadge the 2.


Lee Prewett

November 15th, 2012 at 10:34 am

The Yaris is not profitable is why they are doing this, but the better question is why not leverage an idle American assembly plant and build the Yaris here?



November 15th, 2012 at 4:56 pm

I read they will not rebadge to Toyota the current Mazda 2 but the next version. So the Yaris will probably not be continued where the Toyota rebadged Mazada2 will be sold.


Theophilus Chin

November 16th, 2012 at 1:13 am

Thanks Lee and Chevrefeuille.

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