BMW Isetta

29 Sep
2009

BMW had long hinted the revival of the Isetta, a car BMW licensed from a refrigerator manufacturer back in the 50s with doors that (you guessed it) opens like a fridge; with the handles as well. Now of course Munich couldn’t possibly mimic the original Isettas fridge door in the modern reincarnation, as that could potentially score a Euro NCAP No-Star in front collisions; what got us thinking thou, is rather how will BMW implement their current design language onto something so miniscule? Especially with the kidney grills?

Words: Bobby, Wheels Weekly

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2 Responses to BMW Isetta

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October 6th, 2009 at 7:35 pm

imho, it is a rather interesting study on how to be radical yet retain some traditional design cues. hahaha, the only thing traditional is the kidney grille which in itself has also evolved through time.

this miniscule car could be the next diversion to bmw’s design language. the first maverick that actually broke away from the traditional look was the current 5 series. this could be the next direction for bmw.

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BMW Isetta is alive! Maybe not…

October 8th, 2009 at 12:48 am

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